Our Process
Plan the work, work the plan
Our fool-proof approach focuses on processes that ensure every type of project’s success.
01.
Discovery
Let’s dig in deeper. First, we learn about you—then we get to work. Sound good? We think so, here’s why.
02.
Project Plan
From there we plan the work, then work the plan. Meanwhile, we give you a bird’s eye view of everything we’re working on together.
Lay Of The Land
Our strong project management system ensures transparency and communication between our team and clients. During the planning phase, we’ll outline our objectives: the scope of the project, timeline, and budget. You’ll be introduced to the key Ydggad.com stakeholders who will help to make it happen too.
We’ve been doing this for a while (15 years), and we know that the best way to get a project done is by having an experienced professional shepherd it to the finish line: project managers with decades of experience. We use the perfect project management system that provides our clients with a visual representation of the roadmap to the finish line for every initiative. The who’s, what’s, when’s and how’s are always made clear to you on a weekly basis.
01.
Strategy & Organization
We want to begin by building on a solid foundation. With a holistic approach, we’ll carefully review your assets and goals.
02.
Brand & Advertising
Sure you have a logo, but that’s only one part of a good brand. We help you go beyond just a visual icon to better reach and communicate with customers by providing a comprehensive guide on how to empower your brand in all future endeavors.
03.
Design & Development
What does all that really get you? Branding that makes a difference, ready to take on any marketing initiative from a website to a TikTok post.
03.
Project Kickoff
A solid strategy is at the heart of everything we do. We’ll never kick off a project without it.
04.
Brand Foundation & Design
Strong brands are built on solid foundations: market strategy, customer mapping, messaging development, and design—all combined.
Map Out The Garden
For us, a brand is deeper than its logo: it’s the soil that grows everything else in your marketing garden. From analyzing the competition, and developing an identifiable voice and tone, to creating the story and values that define your culture, and yes . . . the logo, colors, and creative execution—as a brand agency we’re experts at creating the right mix so you can reap the most ROI.
Our proven process ensures a clear understanding of who and where your target market is, what differentiates your product or service from others, and how customers perceive your image. We do the work so that when we’re finished there won’t be any more hesitation or confusion about where to go next or how to connect with your consumers on a deeper level.
“A BRAND IS DEEPER THAN ITS LOGO: IT’S THE SOIL THAT GROWS EVERYTHING ELSE.”
We know creating the brand identity for your company is personal. Essentially you have to be able to capture the essence of who you are and what you do at a brief glance. That’s why we put our experience, passion, and creativity into every brand we make. Our team of brand experts gets to know your company inside out before they even touch their computer keyboard or start sketching ideas on paper—developing a deep understanding of who you are and how best to express this through your new messaging and visuals.
Your business is unique and your brand should reflect that. This is the key branding mix we’ll use to ensure that you’ll connect and stand out to customers—and yes, make more conversions.
05.
Wireframing
We leave nothing to chance when it comes to your online presence. That’s why we start with wireframes.
